What the F”ck is SEO Written by DFU Team Part 1 of the 2-part SEO series In today’s digital world, the term “SEO” often stirs confusion and unease. Short for Search Engine Optimisation, SEO is a key practice for increasing the visibility of...
Do you really need a Brand Strategy? Written by DFU Team Brand strategy often gets dismissed as excessive – a lot of work and a lot of words, mostly for internal use. But here’s the truth. A well-defined brand strategy isn’t justimportant –...
The 12 Brand archetypes Written by DFU Team Your brand is, in essence, your business’s personality. For a brand to feel authentic, it must resonate with emotions, hopes, and dreams. This brings us to the science and psychology behind branding, which begins...
