Content marketing: connecting sales to emotions
Storytelling: the world’s second oldest profession
Do you need to drive traffic and convert sales?
Use content to boost you online
Keep content marketing simple:
Bring sexy back to your business with great storytelling to engage your audience and boost sales.
Create valuable, relevant and consistent content that informs, attracts and engages your audience.
How to do content marketing right
Know your audience and where to find them
Know your values - and where You stand
Reveal what makes you fabulous, unique and You, consistently
SEO-rich content boosted across the right channels for maximum reach and engagement
Seduce your customers while charging the industry with the authority of your words. Be found on the Google main stage and grow your business by reaching the right people. Drive growth with a competitive online advantage using SEO designed for ROI.
A Free tool for you
Want access to the same tools we use for content success?
Welcome to Content Marketing Lab®
Discover unique content marketing opportunities that elevate your brand and drive growth
The way you tell your story makes all the difference. Be the superhero your brand needs
Let your content shine. By leveraging strategic content creation, storytelling, design, tone and user experience, showcase your unique identity and purpose with attention-grabbing stories that captivate your audience.
Traditional marketing tells the world you’re a rock star. Content marketing shows the world you are one.
It’s time to stand out.
Success stories
How it works for You
Development to delivery
Dig deep to figure out who you are, what you’re all about, and who’s in your corner with a power-packed workshop to map out your journey.
With a focus on your awesome customer experience, your value will shape your brand identity, guiding everything from design to content. Shine that spotlight on what makes you stand out.
Know thy customer
… because every business thinks they know their customer. Get to know them so well you can walk a mile in their shoes and intimately know their needs, preferences, expectations and problems. Know where you stand against your competitors. Use research to gather information. The more insights you have on your target market, the better you can tailor your products and services to connect with them – and meet their expectations.
Content game planning
Get crystal clear on the core message that makes you unique, irresistible and totally worth it. Craft a story that’s short, sweet, and impossible to ignore, putting your star products and services front and centre.
Whip up a content marketing plan that shows off your value in a way that clicks with the people who matter most – the dream clients who need you. It’s all about making sure your solution connects as a story – and shines.
Content wizards at work
Sprinkle magic dust across your platforms. Turn pumpkins into golden carriages to make sure you stand out from the crowd.
Beguile, bewitch and inform using a tailored storytelling solution to boost your engagement and drive sales: it’s all about the keywords, SEO and storytelling across your website copy, blogs, social media, email marketing and anywhere else great stories are told.
Guided by content builders
Grow by reaching the right people. Amp up your brand’s presence, spark online buzz and turn traffic into loyal fans with knockout content from blogs to case studies, email campaigns, social posts, eBooks, lead magnets and even slick pitch decks. Put all these goodies on the best platforms, from SEO-driven websites to powerful CRM systems, social media and email systems. It’s all about getting noticed, getting engaged and getting results.
Services you receive
Content strategy and planning
Find your “why”.
As the foundation your entire brand is built upon, understand who you serve – and what drives you.
Conduct Keyword research to establish your content DNA.
Evaluate existing content to identify strengths, weaknesses and areas for improvement while measuring performance through analytics.
Tailor a plan that aligns with business goals, audience needs and key messaging while defining exactly which platforms your audience lives on.
Content messaging and tone
Develop a unique tone of voice and message style exemplified by your brand’s personality, values and positioning for a comprehensive and cohesive set of visual and design elements. Effectively communicate with your target audience for a consistent and recognisable experience across every touchpoint.
Full content management systems
Plan and schedule great content to maintain consistency and engagement across easy-to-use robust content management, email marketing and social media systems.
Content delivery
Promote content through the best channels for your audience from your website to social media, email marketing, marketing campaigns, ads, collateral, partnerships and more for maximum visibility and engagement.
SEO-driven content marketing
Develop valuable, on-trend and on-brand content with blogs, articles, newsletters, social media posts featuring beautifully images, stories, reels and videos to build brand credibility and expertise, create engagement and draw in leads.
Search-boosted website design and development
Represent your brand through a blend of creativity and functionality with a great website, designed as an aesthetically pleasing and visually engaging digital experience. User-friendly, SEO-rich and optimally structured, your site delivers your brand messaging and identity for a seamless and immersive experience – to keep the sales coming through.
Features our clients love
Great price rates
Australian made
Your dashboard
Meet monthly
Accessible
ROI priority
Let's work together
We're a niche boutique studio: Big vision enough to be resourceful and effective; the perfect size to be flexible, reactive and personal. Fill out the form to discuss your next project.