Hospitality marketing services
Driving your brand, business and customers for bums on seats
Need to connect with customers?
Dish up the flavours, ambiance and experience to feed your guests – and keep them coming back for more
Do rising costs, fewer customers, less spend per head with high competition and fluctuating demand make bringing in – and keeping – customers challenging? Attracting and retaining customers in a competitive market while meeting high customer expectations are the greatest challenges in the hospitality industry. Add managing rising costs alongside tight profit margins and staff while maintaining a positive online reputation – it’s constantly living on the edge. Adapting to changing trends while maintaining and improving operational efficiency – especially during service – are essential for delivering a seamless guest experience.
Hospitality is demanding and high-energy. Marketing it doesn’t have to be chaotic or overwhelming.
Lead hyperlocal eyes to orders
Serve up your value to build relationships for return customers
Welcome to full service hospitality marketing covering concepting and launches for hole-in-the-walls, kitchens, cocktail bars, cafés and restaurants.
Create buzz and leave lasting impressions online and in the local area to develop business, generate sales and increase profit with campaigns and ideas where every dollar counts.
Turn interest into walk-ins. Focus on being found online with a consistent hyperlocal message and great Google reviews.
Keep clients engaged and coming back for more with consistent repeat service and loyalty programs.
Be the go-to dish in your postcode and focus on nurturing relationships within a 30km radius through SEO, content marketing and hyperlocal campaigns.
Get marketing bang for buck.
The focus of hospitality is serving others. Hospitality marketing impresses and draws in customers.
How it works for You
Set your goals
Know what direction you want to focus on. Choose to
- Generate awareness to draw in traffic
- Keep customers coming back for more
- Be the go-to dish in your local area
- Know the usual coffee for every local
Brand Therapy™
Get to the bottom of who you are, what you stand for and who you stand beside with a concise workshop defining your journey for the next 12 months.
Know your brand and how it portrays the value you offer to resonate with those who matter: the people you want to do business with.
Understand your target market
… because every business thinks they know their customer. Get to know them so well you can walk a mile in their shoes and intimately know their needs, preferences, expectations and problems. Know where you stand against your competitors. Use research to gather information. The more insights you have on your target market, the better you can tailor your products and services to connect with them – and meet their expectations.
Build and develop your plan
Sprinkle magic dust on your brand. Turn pumpkins into golden carriages to make sure your brand and content stands out from the crowd. Give your brand a glow-up or keep it cool, minimal and natural: it’s all about the wizardy. With our systems, you’ll be the best brand you can be.
Roll it out
Optimise your platforms from your Hospitality online software to Google Business listing and website as brand awareness platforms to visually communicate your signature dishes online through socials, SEO and hyperlocal marketing. Create valuable, unique content with a distinctive voice and personality. Shine under the kitchen lights.
Hospitality marketing services
Branding
Find your “why”.
As the foundation your entire brand is built upon, understand who you serve – and what drives you for a compelling brand narrative that truly connects with your audience.
Set up a distinctive and compelling brand identity in the minds of your target audience. Set your brand apart from competitors, while resonating with your audience’s needs and values to maintain a cohesive presence across all platforms.
With the expertise to manage every aspect of your brand’s development, be supported at every stage – from strategy to visual identity, marketing, creative direction and branded content.
Analysis and strategy
A defined strategic approach to boost your brand hyperlocally .
Complete a full analysis of the competitive landscape and the demographics of your target audience and local area.
Identify what is most popular with the local demographic and cater. Explore all the possibiities of bringing in orders – whether bums on seats, takeaway or Uber eats.
In the strategic phase, lay the groundwork for focused and impactful imagery and creatives with the goal to reach your target audience.
SEO-driven content marketing
Optimising your SEO strategy is not just an option; it’s a necessity to stand out and reach your target audience. Use audience profiling and data-driven insights to build quality traffic to your site with great branded content.
Engage your Google Business Listing as a hard working member of the marketing team
Secure a top position on the first page of Google search results and maintain online visibility and success.
Improve search rankings through a combination of SEO best practices, innovative content strategies, and continuous optimisation.
integrate Social Media channels into a holistic omnichannel strategy. Leverage AI technology and data analytics to changing market dynamics for harmonies social media efforts with your digital objectives and great SEO.
Social Media is not an add-on: it’s a seamless extension of your marketing strategy. A social media plan aligned with your marketing goals guides you in selecting platforms to genuinely contribute to your business KPIs.
Harmoniously integrate conventional and digital marketing campaigns with a metrics-based approach to aim for KPIs with campaigns that seamlessly balance aesthetics with performance-driven success.
Hyperlocal direct marketing
Loyalty programs
Google Business Listing
Business card draws
Letterbox drops
Targeted Facebook campaigns
Email marketing
Connect to your hyperlocal audience with
- Cocktail and seasonal Menu updates announcements
- Special events
- Breakfast, Lunch and Dinner promotions
Be the go-to local.
Search-boosted website design and development
It’s a digital jungle out there. Your website is more than just a place to park your brand – it’s your virtual stage.. As the first handshake with potential customers, make first impressions stick.
Its all about the non-negotiables: a website that captures the essense of your offering while reassuring of your brand’s magic.
Embrace the weird, the wonderful and the one-of-a-kind. Forget cookie-cutter solutions. Your brand deserves a website as unique as You. Specialise in custom-made digital homes that reflects your brand and amplifies your presence.
Your website is a living, breathing organism – constantly evolving, learning and optimising. Set up your site as a powerful marketing tool, telling your story, engaging visitors and building trust to turn clicks into connections and growth into gold,
Represent your brand through a blend of creativity and functionality with a great website, designed as an aesthetically pleasing and visually engaging digital experience. User-friendly, SEO-rich and optimally structured, your site delivers your brand messaging and identity for a seamless and immersive experience – to keep the bookings coming through.
Our guide to serving up the tea
Meet new customers
Turn them into repeat customers
Increase spend per head
Increase average table size
Pricing
Our guarantee
This isn’t about the price to build, it’s about the strategy to get you there. Our services are based on achieving Return On Invesment.
The DigitalflowU Guarantee: Get results in 3 months – or your money back*
Success stories
Features our clients love
Great price rates
Australian made
Your dashboard
Meet monthly
Accessible
ROI priority
Let's work together
We're a niche boutique studio: Big vision enough to be resourceful and effective; the perfect size to be flexible, reactive and personal. Fill out the form to discuss your next project.