Real estate and property marketing services
Eat. Sleep. Sell Real Estate. Repeat
Need to matchmake properties with their owners?
Increase visibility, attract quality leads and accelerate sales for a competitive advantage
With long sales cycles, intense competition, precise audience targeting, complex government regulations, reputation management and high digital marketing costs, the goal is to effectively showcase property value.
Market saturation makes it hard to stand out and attract potential clients. Generating high-quality leads and building trust and credibility – especially for newer agents or firms – is difficult. Creating engaging content that effectively showcases properties is resource-intensive, and keeping up with rapid technological advancements requires ongoing adaptation. Improving and maintaining online visibility through SEO and targeting the right audience is complex – especially against the more established, bigger names – while high marketing costs strain budgets. Measuring the effectiveness of marketing campaigns and determining ROI just adds even more layers of difficulty. In a crowded market, you need to be the compass and navigate the twists and turns of real estate and the property market – without getting lost.
Real estate is demanding and intense. Marketing it doesn’t have to be confusing and full of jargon.
Put your brand, business and properties on the map
Selling real estate and property is about selling lifestyle
Create buzz and leave lasting impressions online and in the marketplace to develop business, generate sales and increase profit using big ideas and attention to detail.
Inspire trust with all the branded tools you need to succeed.
Boost your online presence and leadership authority with marketing fundamentals tailored to the local and global property industry.
Engage the community and establish You as the local authority in real estate and property with beautifully branded collateral – with branding style guidelines, letterhead, business cards, listing kits, marketing and social media templates and fully automated sexy AF website. Reach for targets, generate leads and develop sales with a focus on hyperlocal marketing to drive qualified and engaged prospects.
Sold is my favourite four letter word. Less talk. More action. Let’s sell.
How it works for You
Set your goals
Know what direction you want to focus on. Choose to
- Generate qualified leads while driving traffic
- Keep clients engaged – and accelerate sales
- Be the go-to name in your field – and dominate the market
Brand Therapy™
Get to the bottom of who you are, what you stand for and who you stand beside with a concise workshop defining your journey for the next 12 months.
Know your brand and how it portrays the value you offer to resonate with those who matter: the people you want to do business with.
Understand your target market
… because every business thinks they know their customer. Get to know them so well you can walk a mile in their shoes and intimately know their needs, preferences, expectations and problems. Know where you stand against your competitors. Use research to gather information. The more insights you have on your target market, the better you can tailor your products and services to connect with them – and meet their expectations.
Build and develop your plan
Sprinkle magic dust on your brand. Turn pumpkins into golden carriages to make sure your brand and content stands out from the crowd. Give your brand a glow-up or keep it cool, minimal and natural: it’s all about the wizardy. With our systems, you’ll be the best brand you can be.
Roll it out
Optimise your platforms from your websites to your CRM as lead generating machines to communicate your brand story and values to a wide audience for a seamless experience. Click to connect, build interest for appointments and emerge as an industry leader and authority through SEO, content and automations. Create valuable, unique content with a distinctive voice and personality. Shine your way on the global stage.
Real estate and property marketing services
Branding
Find your “why”.
As the foundation your entire brand is built upon, understand who you serve – and what drives you for a compelling brand narrative that truly connects with your audience.
Set up a distinctive and compelling brand identity in the minds of your target audience. Set your brand apart from competitors, while resonating with your audience’s needs and values to maintain a cohesive presence across all platforms.
Express your visual identity and narrate the purpose of your business to keep your team, customers and audience on the same page. Brand strategy development evolves into brand identity design with a logo design/ refresh and brand identity overhaul rolled out alongside an intensive SEO and content plan.
With the expertise to manage every aspect of your brand’s development, be supported at every stage – from strategy to visual identity, marketing, creative direction and branded content.
Analysis and strategy
A defined strategic approach to boost your brand’s creativity.
Complete a full analysis of the competitive landscape and your target audience.
Recognise potential sales opportunities with thorough insights, whether you’re attracting ‘aging downsizers’, ‘expanding extended families’ or ‘first time home owners’.
Identify the most potential audience segmentation while developing insights into behaviour and attitudes to unlock new opportunities and channels.
In the strategic phase, lay the groundwork for focused and impactful creative work with the goal to setting you apart from your competitors.
Define your edge, from your approach to pricing, distribution of services, marketing or building new relationships.
Communications and marketing
Refine targeting regarding geographies, audience typologies, and communication platforms. For example: do you use only digital channels? Do you want to focus on traditional media? How do you pursue a digital strategy to engage audiences on selected media platforms?
Progress planning with an analytical approach focused on performance while maintaining creative thinking and storytelling.
Create captivating Social and Digital content while boosting the consumer experience through leading-edge marketing and technology.
Employ channels that build awareness and engagement with a comprehensive marketing plan.
Harmoniously integrate conventional and digital marketing campaigns with a metrics-based approach to aim for KPIs with campaigns that seamlessly balance aesthetics with performance-driven success.
Email marketing
Connect to your audience with
Monthly RBA Updates
Federal Budget and Financial New Year insights
Market trend observations
Investment hacks and tips
Search-boosted website design and development
It’s a digital jungle out there.l Your website is more than just a place to park your brand – it’s your virtual stage.. As the first handshake with potential customers, make first impressions stick.
Its all about the non-negotiables: a website to ooze credibility while capturing your brand’s magic.
Embrace the weird, the wonderful and the one-of-a-kind. Forget cookie-cutter solutions. Your brand deserves a website as unique as You. Specialise in custom-made digital homes that reflects your brand and amplifies your presence.
Your website is a living, breathing organism- – constantly evolving, learning and optimising. Set up your site as a powerful marketing tool, telling your story, engaging visitors and building trust to turn clicks into connections and growth into gold,
Represent your brand through a blend of creativity and functionality with a great website, designed as an aesthetically pleasing and visually engaging digital experience. User-friendly, SEO-rich and optimally structured, your site delivers your brand messaging and identity for a seamless and immersive experience – to keep the sales coming through.
Complex builds and automated integrations with MyDesktop, PropertyTree built on WordPress for the ultimate site experience. The outcome? A standout brand powered to showcase you as an expert and industry contender.
SEO-driven content marketing
Optimising your SEO strategy is not just an option; it’s a necessity to stand out and reach your target audience. Use audience profiling and data-driven insights to build quality traffic to your site with great branded content.
Secure a top position on the first page of Google search results and maintain online visibility and success.
Improve your search rankings through a combination of SEO best practices, innovative content strategies, and continuous optimisation.
integrate your social media channels into a holistic omnichannel strategy. Leverage AI technology and data analytics to changing market dynamics for harmonies social media efforts with your digital objectives and great SEO.
Social media is not an add-on: it’s a seamless extension of your marketing strategy. A social media plan aligned with your marketing goals guides you in selecting platforms to genuinely contribute to your business KPIs.
Focus on combining brand and performance to get closer to your audience, telling complex financial stories in an easy-to-understand narrative through an ecosystem of creativity.
Create engagement and draw in leads. Develop valuable, on-trend and on-brand content with blogs, articles, newsletters, social media posts using beautiful images, stories, reels and videos for brand credibility and expertise.
Our guide to making an impact
With market volatility, high competition, lengthy sales cycles, complex regulation hurdles, lead quality issues and reputation management, keep marketing efforts efficient using Veuve Cliquot tastes on a Great Northern Super Crisp budget.
Know your audience's pain points
Build trust as an expert and authority
Have a great SEO strategy
Create content that informs and offers insights
Pricing
Our guarantee
This isn’t about the price to build, it’s about the strategy to get you there. Our services are based on achieving Return On Invesment.
The DigitalflowU Guarantee: Get results in 3 months – or your money back*
Success stories
Features our clients love
Great price rates
Australian made
Your dashboard
Meet monthly
Accessible
ROI priority
Let's work together
We're a niche boutique studio: Big vision enough to be resourceful and effective; the perfect size to be flexible, reactive and personal. Fill out the form to discuss your next project.