Brand strategy, Content marketing, Email marketing, SEO strategy
Case study
How an Ecommerce Jewellery Business makes $200K in Sales Per Year through Content Marketing
Overview
This case study demonstrates how strategic execution is the key to scaling an ecommerce business focused on the UK, US and Australia with minimal effort. We leveraged a simple yet highly effective Content marketing strategy with an emphasis on Email campaigns to drive consistent revenue growth for our client, generating more than $200,000 in annual sales per year across 5 years..
Today, this online jewellery store can feel secure in hitting sale KPIs through weekly Email marketing which is then repurposed as Social media for the week ahead complemented by a reliable Magento-built SEO-rich Website working 24/7 and a stunning Brand message that genuinely connects with their audience.
Services
Brand strategy
Content marketing
Email marketing
SEO strategy
Email marketing is not about sending more emails.
It’s about sending the right emails to the right people at the right time.
The business
This steady ecommerce brand specialises in ethical sparkly designer jewellery for the everyday woman that doesn’t cost the earth. They have a dedicated customer base with strong product lines and need an effective digital marketing strategy to drive sales, consistently – not just during Sales periods. A sustainable approach was required, allowing for minimum effort and maximum conversions while keeping marketing costs effective and targeted.
To succeed, the company needed to
- fully understand their brand identity to deeply connect with their audiences
- build a sustainable pipeline of sales
- implement a solid Content marketing plan
The challenge
As a busy business owner, the main challenge was generating reliable sales growth without overwhelming their time. They wanted a streamlined approach that maximised results without requiring extensive manual efforts from them.
The strategy
The Path to Profit
A guarantee of 8-hours investment into Brand Therapy workshop
A wide array of high-quality product and lifestyle images kept on file. For each new collection release, the client would provide 3 x high-quality photos and the inspiration design of the collection and pieces.
We produced a high-impact Content strategy that included
📌 keyword-rich product listings and landing pages with high traffic-designed URLs
📌 weekly Blog post created to drive organic traffic and boost SEO rankings
📌 daily Social media posts for the week focused on engaging Content to emotively keep the brand top-of-mind for customers
📌 weekly newsletter with email subjects tested for high open rates as highly optimised and personalised email campaigns designed to consistently convert readers into buyers
The process
Stage 1
Brand Therapy
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Conducted an in-depth Brand Therapy workshop to refine the client’s positioning and messaging.
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Identified their core values, audience pain points and unique selling proposition so every piece of content aligned with their brand identity.
Stage 2
SEO for ecommerce covering 3 countries
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Completed website audit identifying areas to boost optimisation and SEO
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Focusing on high-intent keywords through SEO research to drive organic traffic
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Improved product descriptions to increase discoverability and attract qualified leads.
Stage 3
Content marketing planning
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Produced a structured content marketing plan for a steady flow of engaging content complementing collection releases while tailored to the audience’s interests
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Weekly blogs, social media posts and brand storytelling helped build credibility, draw in leads and improve engagement rates.
Stage 4
Email marketing planning
- Oversaw a well-segmented email list for highly personalised campaigns to convert readers into customers
- Open rates and click-through metric analysis to maximise engagement for consistent weekly sales.
The results
Mic drop: sustainable sales for an ecommerce jewellery brand directly from their customer’s inbox
- 📩 Email database 40,000 subscribers
📬 Average Open Rate: 33%
🔗 Average Click-through Rate: 2%
🛍️ Average monthly sales KPI set at 500 sales
📈 Email marketing Annual Revenue Impact saw an average of $208,000 AUD in sales per year, across the last 5 years.