The 5 marketing essentials to maximise Your ROI with minimum effort

Written by Head Word Nerd

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26/04/2025

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What this guide will do for you

Maximise ROI to leverage existing resources for higher returns without extra spending
Create sustainable growth
Implement foundational systems to support long-term business success, and
Increase efficiency to streamline marketing efforts for smarter, more effective strategies with the least amount of effort

Tired of pouring money into marketing tactics that promise the world but deliver pennies on the dollar? You’re not alone.

We did a deep-dive into the highest-ROI marketing strategies – and you know what we found? They aren’t the flashiest ones. They’re the fundamental systems that leverage what you already have.

Email marketing to your database
Optimise your Google Business Listing
Boost customer testimonial reviews
Build strategic partnerships
Repurpose content

Success is the sum of small efforts, repeated day in and day out – Robert Collier

Why most businesses have marketing backwards
We’ve all been there, chasing the latest social media platform or advertising trend,. But we’re ignoring the stable, proven foundations that drive business growth.

It’s like trying to build a skyscraper without laying a proper foundation – eventually, everything collapses, no matter how impressive it initially appears.

The foundation principle: Leveraging what we already have
The secret to 10Xing your marketing ROI isn’t creating everything from scratch. It’s strategically leveraging existing assets, relationships and platforms that you already control.

Maximise what you already have rather than focusing on acquiring and building new resources.

Alex and Leila Hormozi from acquisition.com note where we should be spending our time and budget

More: Identify 70% of what’s working well, then 10X it
Better: Identify 20% on what could be improved
Anything new: 10% of on new ventures; initiatives, offers and campaigns

So it’s not to say we don’t look into the future with new ideas – we just build for tomorrow while 10Xing today.

The critical role of sales landing pages
Before diving into the foundations, it’s important to understand where sales landing pages fit. These specialised conversion pages are essential components that work across multiple foundations.

Sales landing pages are ideal companions for your Email marketing, Ad and Partnership referral strategies. When you send targeted emails to existing customers for upsells or special offers, directing them to dedicated sales landing pages dramatically increases conversion rates. Similarly, when referral partners send you traffic, a specialized landing page tailored to those specific referrals converts much better than a general business website page.

Think of sales landing pages as the focused conversion tools that maximize the effectiveness of your traffic-generating foundations.

Build your marketing house on rock – not sand
These tactics aren’t exciting marketing hacks. They’re the fundamental systems that keep delivering results month after month, year after year. Before chasing the latest marketing trend, the question is:

Have I maximised these foundations first?

Build stronger brand loyalty and trust with customers, while giving you a competitive edge over businesses relying on unsustainable, flashy tactics.

What’s hard
The biggest challenge is implementing and maintaining consistent foundational systems for sustainable growth. Many businesses chase quick wins, but without a solid foundation, those efforts lead to wasted resources and slow progress, such as

❌ Wasted budget where overspending on ineffective, short-term marketing tactics
❌ Slow growth with stagnation from not focusing on long-term, scalable strategies
❌ Mssed opportunities failing to leverage existing resources and customer data
❌ Lower customer retention with weak relationships leading to reduced loyalty and repeat business.
❌ Competitive disadvantage and falling behind competitors who have more efficient, effective systems.

Article High-ROI Marketing Strategies for Today’s Evolving Landscape notes businesses are shifting their marketing strategies to focus on authenticity, personal connections, and partnerships. It emphasises the importance of building strong foundational systems that leverage existing resources to achieve sustainable growth and high ROI.
Source: Inc. Magazine

5 marketing essentials to skyrocket Your ROI

To grow faster without working harder, these 5 marketing foundations are the smartest place to start.

Foundation #1: Email marketing to your database

Why it works: Your existing customers already know and trust you. They’ve already cleared the highest barrier to conversion.

A simple, value-focused email campaign costs almost nothing to execute but delivers staggering returns

Quick implementation: Create a monthly email highlighting your best-selling product, customer success story or special offer exclusively for existing customers. Even a basic “we appreciate you” message with a small incentive can trigger significant repeat business.

Foundation #2: Google Business Listing optimisation

Why it works: People actively searching for your services are already interested – you just need to be visible when they look.

Google Business is a Free listing and dramatically impacts local visibility with minimal effort. Yet amazingly, 56% of local businesses haven’t even claimed their profile.

Quick implementation: Spend 90 minutes fully completing your profile with accurate information, 10+ quality photos, detailed service descriptions and business attributes. Incorporate into your monthly content marketing strategy,
On a weekly basis, respond to reviews

Foundation #3: Testimonial review strategy

Why it works: Social proof eliminates the biggest obstacle to purchase – trust. Yet most businesses collect testimonials randomly – if at all.

A systematic approach creates a continuous stream of persuasive content that works across all marketing channels without ongoing effort.

Quick implementation: Set up an automated email that sends 3-5 days after purchase, asking a specific question about their experience. Include a direct link to your Google review page or a very simple response form.

Foundation #4: Strategic partnership referrals

Why it works: Instead of building trust from scratch, you leverage the existing relationships already established.

Partnerships create warm introductions to ideal prospects without advertising costs.

Quick implementation: Identify the top businesses that serve your customers before, during or after they need you. Reach out with a specific referral proposal that benefits both parties – not just a vague “let’s collaborate” message.

Foundation #5: Content repurposing

Why it works: Creating new content constantly is exhausting and inefficient. Smart content marketing plans extract maximum value from each piece of content they create.

One valuable article can become 15+ assets with minimal additional effort.

Quick implementation: Take your best-performing blog post or guide. Transform it into: 1) an email sequence, 2) social media snippets, 3) a checklist PDF, and 4) talking points for a video. You’ve now quadrupled your content without starting from zero.

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